Sage Wisdom

To Niche or Not?

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By Dan Klein – CEO This is one of the first things we usually discuss with Financial Advisors. It’s a valid question and worth exploring. Let’s look at some typical messaging we see when someone doesn’t have a niche. “We offer holistic financial planning and wealth management services to high net worth individuals and families.” […]

Sage Wisdom

Let You Shine Through

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By Andrew Hinkle – Sr. VP., Director of Consulting How many times have you heard the question, “How are you differentiating your business from your competition?” It’s probably one of the most commonly asked marketing questions. You will find it right there on our own New Client Questionnaire. Today I’ll give you a quick and […]